Content Operations & Strategy
Editorial planning, content frameworks, production workflows, team processes, calendars, and distribution.
Gabrielle Sanchez · Content systems & operations
I help businesses build smarter content operations through strategy, structured workflows, AI, and automation.
- Content operations
- Workflow automation
- AI content systems
- Content infrastructure
Let’s work together Scroll to see how
02 — The problem
More channels, more people, more requests, and somehow less clarity. If every launch feels like a scramble, the problem usually isn’t your team. It’s the system underneath it.
- 01Disconnected workflows
Briefs live in one tool, feedback in another, and the final sign-off gets lost in a chat thread.
- 02Repetitive manual work
Hours spent copying, chasing and updating the same things, every single week.
- 03Poor visibility
Nobody can say at a glance what’s in progress, who owns it, or when it goes live.
- 04Systems that don’t scale
What worked at ten posts a month quietly breaks at a hundred.
03 — Services
Four ways I take the friction out of content, so your team can put its energy into the work that matters.
Workflow Design & Automation
Process mapping, request intake, approval workflows, task assignments, notifications, integrations, and reducing repetitive work.
AI-Powered Content Systems
AI-assisted research and ideation, content repurposing, content intelligence, and AI-assisted production with human review.
Content Infrastructure
Content databases, editorial dashboards, project management systems, SOPs, documentation, and operational reporting.
04 — Selected work · 1/3
Starting with the content engine behind a fast-growing fintech platform.
Case study · Prop Firm Match
From Slack chaos to one source of truth
- Challenge
Every brief, draft and approval lived in Slack threads. Nothing was easy to find, and nothing was easy to track.
- My role
I designed and built the system as Head of Content, then rolled it out to the research, design and social media teams.
- The system
One Airtable content database feeding a Kanban production board, an editorial calendar, a designer capacity dashboard, and clear request and assignment workflows.
- Outcome
Workload, priorities, owners and publishing dates, visible at a glance. Every past piece is tracked, and comments and revisions finally live in one place.
04 — Selected work · 2/3
Case study · Prop Firm Match
Content direction, multi-brand production, team leadership and distribution across Instagram, X, YouTube and email.
My role: content strategy, direction and team lead. Posts produced with the PFM content team.
167KInstagram followers
141KX followers
83.5KYouTube subscribers
Audience today on the accounts I led.
5.35K → 74.8KYouTube subscribers, Aug 2024 → Aug 2026
04 — Selected work · 3/3
Case study · Healthcare
Medical and business topics turned into content people actually read: SEO articles for a ketamine clinic, and social content for a course that teaches physicians to open one.
What Is Racemic Ketamine? A Comprehensive Guide~1,800 words ↗10 Questions You Should Ask Before Getting A Ketamine Treatment~700 words ↗
Articles written by me and published under the clinic’s byline (Reset Ketamine).
05 — How I work
Every engagement follows the same four steps, so you always know where things stand and what happens next.
Discover
Understand current content processes, challenges, tools, and business objectives.
Design
Map workflows, define responsibilities, identify automation opportunities, and plan the right infrastructure.
Build
Develop the systems, integrations, and workflows that support the content operation.
Optimize
Test, refine, document, and improve the system as the business evolves.
06 — About
I’m Gabrielle, a content marketing and operations professional with over five years of experience working with businesses across fintech, healthcare, and digital industries.
I started my career in content writing and gradually moved into content strategy, team leadership, and operations. Along the way, I discovered that I particularly enjoy building the systems behind great content: organizing workflows, improving processes, connecting teams, and finding smarter ways to work.
Today, I combine my experience in content marketing with an interest in technology, AI, and automation to help businesses create content operations that are more structured, efficient, and scalable.
I believe good systems shouldn’t make creative work harder. They should make it easier to do great work consistently.
07 — Testimonials
Founders and teams on what it’s like to work together.
- Takes A LOAD of the weight off my plate.
“We were able to consistently publish and promote content thanks to Gabbie. I had been procrastinating outsourcing content on my website for months now, That’s when I made the decision to work with Gabbie, and I haven’t looked back since that fateful day.”
Read full quote
“Since working with them, I have actually setup another website/blog and have been creating content consistently. The system we use for production and promotion takes A LOAD of the weight off my plate. And working with the team at Dosena, we create the content ONCE and they go away and create a wide variety of content for the different platforms we are active on....I wholeheartedly suggest at the very least to have a conversation to see if they help you. Lol! If you’re doing any sorts of writing or any online venture by yourself - do yourself a favor; just let the Dosena help you streamline your content production and promotion!”
Tega DiegbeCEO, Pixel Perfect · LinkedIn - Immediately impressed with how proactive she was.
“It is my pleasure to strongly recommend Gabbie for content creation and management. She has displayed great talents in repurposing and updating old content such as blogs and social media posts. When we first began to work together, I was immediately impressed with how proactive she was and how they take ownership of their work.”
Dr. Kim KoCo-Founder, Ketamine · LinkedIn - An incredible leader.
“Gabbie has been an incredible leader, consistently improving how our Content, Design, and Research teams work together.”
Prop Firm MatchPeople Team · “Above and Beyond” kudos
08 — Contact
Tell me where your content feels stuck. On a short discovery call, I’ll map out what a better system could look like for you.
Or reach me atgmpsanchez@gmail.comLinkedIn